Monthly Archives: May 2013

The Current State of Electronic Arts: 2013 Edition

Some would consider quarterly earnings conference calls to be a boring affair. I wholeheartedly disagree. Yes, much of it is focused on the balance sheet, and pouring over mundane numbers and actual vs. projected earnings. But if you take the time to pay attention to the little things, they are by far, the best way […]

EA Gains Legendary Status; Wins “Worst Company in America” Two Years Straight

The seemingly impossible has happened. A single company has gained the notorious (and strangely impressive) distinction of having won the Consumerist “Worst Company in America” award two years in a row. That company is Electronic Arts, the game industry mega-publisher that has been confounding/annoying/underwhelming/destroying the hopes of gamers across the United States (and the rest […]

The Evil Empire is Taking on…The Evil Empire; EA Inks Multi-year Deal with Star Wars Franchise

The Star Wars video game brand has been in a state of  limbo ever since Disney decided to buy Lucasfilm and shutter internal developer LucasArts. Today we have finally received word on the fate of the Star Wars game franchise with the announcement that Electronic Arts has inked a multi-year, multi-title licensing deal with Disney. According […]

Advertising: The Good, The Bad, The Ugly

To advertise or not to advertise, that is the question, Holmes. Famed economist Milton Friedman once said that there’s no such thing as a free lunch. This statement, unfortunately, is all too true. The Xfire staff are gamers, just like you, and all of us know what it is like to be nickel and dimed. […]

The State of Square Enix: 2013 Edition

We are currently in the thick of one of the most telling times of the year for the video game industry: Earnings season. I have been highlighting some of the bigger publishers over the past week, and after an upbeat report from Electronic Arts and an uncertain outlook from Activision Blizzard, we are going to […]

Royale with Cheese: Cyberpunk 2077 Harnessing Tarantino as Inspiration

Just when you thought that CD Projekt RED could not get any cooler following their recent comments about the perils of DRM, they have to go ahead and let everyone know that they are using one of the greatest modern filmmakers as inspiration for their hugely anticipated RPG, Cyberpunk 2077. In a recent interview, game […]

ESEA "Accidentally" Introduces Bitcoin Mining Malware into Server Client

E-Sports Entertainment, better known as ESEA on the streets, has gotten into a relatively major pickle recently when it was found that malware was released into their public client, enabling the mining of Bitcoins. The exploit was found by an ESEA user who realized that he was farming Bitcoins for another user after noticing extremely […]

Prepare for Battle with Camelot Unchained

When done correctly, crowdfunding can be an extremely powerful tool for smaller developers. The Kickstarter platform allows passionate individuals and companies to get the word out about their projects and find backers to support the development. They may not have a 100-person team or a deep-pocketed publisher to market and distribute their title, but that […]

Learn How Not To Suck At ARMA 3

  There are a few titles with such a gnarly learning curve that new players will be thrown to the wolves if they do not gain a strong understanding of the basics. ARMA is one of those games. Fortunately, Bohemia Interactive knows this and are more than willing to help make the transition from ‘normal’ video games […]

Play Your Favorite Shooter, Get a Memory Boost…Trust Us, It's Science

I love studies that point to the benefits of playing video games. While the rest of society is complaining that all of us gamers are becoming violent sociopaths, we will just continue to play our favorite titles and reap the mental rewards. With recently released data, we have even more evidence that gaming is in […]