Monthly Archives: November 2013

What you can learn form JPMorgan’s #TwitterFail

When it comes to the Twitterverse, perception is king. The new rules of the game are quite simple really: Know your audience, and know yourself! This basic Web 2.0 mindset could have saved a great deal of heartache for the PR department at JPMorgan. In what started as an innocent attempt at engaging their Twitter […]

What is Google’s Hummingbird Singing? (webstetic)

The future of search is upon us with the recent unveiling of Google’s latest algorithm update, Hummingbird. The first change to their search algorithm since 2001, Hummingbird attempts to bring more predictive and relevant results to users by focusing on the exact context of the search, as opposed to the keywords contained within. As search […]